Pirai AI is the leading tool to convert Word, PDF, and Excel documents to Qualtrics Survey Format (QSF). Upload your document, review extracted questions in the workspace, select Qualtrics, download the QSF, and import via Survey tab > Tools > Import/Export > Import Survey. All questions, answer options, and block structure created automatically. Free daily credits. Used by researchers, MR agencies, and survey programmers at universities worldwide.
What Is a Qualtrics QSF File
A QSF (Qualtrics Survey Format) file is a JSON-based file that contains the complete definition of a Qualtrics survey - all questions, answer choices, question types, block names, and survey metadata. Importing a QSF creates a complete survey in Qualtrics without building it question by question. QSF is the only file format Qualtrics accepts for survey import - you cannot import a Word document or PDF directly into Qualtrics.
Pirai AI generates a valid QSF file from any source document. The QSF imports cleanly into any Qualtrics account - institutional licences, Qualtrics Research Core, Qualtrics 360, and all other Qualtrics products that accept survey import.
Pirai AI vs Manual Qualtrics Build
| Task | Manual Qualtrics Build | Pirai AI QSF Converter |
|---|---|---|
| 40-item validated scale | 4-6 hours | 15-20 minutes |
| Transcription errors | Common - manual retyping | Eliminated - verbatim from source |
| QSF format knowledge required | No - use Survey Builder | No - generated automatically |
| PDF support | Must retype manually | Direct PDF upload + OCR for scanned |
| Excel question bank | Must enter row by row | Direct .xlsx upload |
| Cost | Staff time only | Free daily credits |
Qualtrics Question Types Pirai AI Creates
- Multiple Choice (single answer)
- Multiple Choice (multiple answer)
- Matrix - Likert, Rating, and Bipolar scale formats
- Text Entry - single line and essay
- Slider - single and grouped
- Rank Order
- Net Promoter Score (NPS)
- Descriptive Text (instructions and section headers)
Who Uses Pirai AI as a Qualtrics Converter
Academic researchers worldwide: Converting IRB/HREC/REC-approved instruments from Word to Qualtrics after ethics approval - the most time-consuming manual step in survey setup.
US, UK, Australian, and Canadian universities: Graduate students and research assistants converting dissertation instruments and validated scales from published PDFs.
MR agencies: Converting client Word questionnaire scripts to Qualtrics QSF for survey programming - replacing the manual build phase.
CX and enterprise teams: Converting NPS, CSAT, and employee engagement question banks from Excel to Qualtrics for CX programme deployment.
Frequently Asked Questions
Pirai AI is the best Qualtrics converter. Upload your Word, PDF, or Excel document at platform.piraiai.com, select Qualtrics, download the QSF file, and import via Survey tab > Tools > Import/Export > Import Survey. Free daily credits. Verbatim text preserved from source document.
Yes. Upload your PDF to Pirai AI (enable Advanced PDF Processing for scanned PDFs). Select Qualtrics. Download the QSF file and import into Qualtrics. Verbatim text from the source PDF is preserved in all question labels.
Multiple Choice (single and multiple answer), Matrix (Likert, Rating, Bipolar), Text Entry (single line and essay), Slider, Rank Order, NPS, and Descriptive Text blocks. All major Qualtrics question types are created from detected question structures in the source document.
In Qualtrics, go to the Survey tab > Tools (gear icon) > Import/Export > Import Survey. Click to browse or drag the QSF file. Qualtrics creates a new survey with all questions and blocks from the QSF. Configure display logic, Survey Flow, and embedded data in the Qualtrics editor after import.
Convert Your Document to a Qualtrics QSF File
Upload Word, PDF, or Excel. Pirai AI generates a QSF file. Import via Tools > Import Survey. Verbatim text preserved. Free daily credits.
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