Teams migrate from Qualtrics to QuestionPro for a range of reasons: licensing costs, institutional procurement decisions, feature requirements, or a preference for QuestionPro's pricing model. Whatever the reason, the migration challenge is the same: getting existing surveys out of Qualtrics and into QuestionPro without rebuilding every question manually.
Why Teams Migrate from Qualtrics to QuestionPro
Qualtrics is an enterprise platform with enterprise pricing. For academic institutions, small research teams, and independent researchers, the cost of a Qualtrics licence can be prohibitive when a QuestionPro licence covers the same survey types at a lower cost. QuestionPro also offers academic discounts and a research-focused tier that appeals to university teams.
Some teams migrate after Qualtrics changes its pricing structure or removes features from lower licence tiers. Others migrate when an institutional agreement lapses and is not renewed. The surveys do not disappear — but getting them into the new platform requires work.
What Carries Over and What Does Not
| Survey Element | Migrates Successfully | Requires Attention |
|---|---|---|
| Question text | Yes | Verify formatting is preserved |
| Answer options | Yes | Check recode values |
| Question types | Most | Qualtrics-specific types need mapping |
| Skip logic | Partial | Complex nested logic needs manual review |
| Display logic | Partial | Embedded data conditions may not carry |
| Embedded data | No direct equivalent | Requires QuestionPro custom variables setup |
| Survey flow | No | Rebuild in QuestionPro after conversion |
The Migration Process
Export your Qualtrics survey as a QSF file
In Qualtrics, go to Survey and select Tools, then Import/Export Survey, then Export Survey. Download the QSF file to your device.
Convert with Pirai AI
Upload the QSF file to platform.piraiai.com and select QuestionPro as the target platform. Pirai AI converts the Qualtrics survey structure into a QuestionPro-compatible format, mapping question types and preserving answer option structure.
Import into QuestionPro
Follow the QuestionPro import process using the converted file. Review the imported survey against your QSF original to confirm question text and answer options are accurate.
Rebuild logic and flow
Using your pre-migration logic documentation as reference, add skip logic and display conditions in QuestionPro. Test every logic path before activating the survey.
Document your Qualtrics surveys before migration
Use the QSF to Excel Converter to export your Qualtrics survey into a structured Excel workbook before migration begins. This gives you a complete reference of every question, answer option, recode value, and logic condition in the original survey — useful for validation after the QuestionPro import.
For the complete platform migration landscape, see the Survey Platform Migration Guide.
Frequently Asked Questions
No. QuestionPro does not accept QSF files natively. The QSF must first be converted to a QuestionPro-compatible format using Pirai AI, then imported via QuestionPro's import function.
Qualtrics embedded data does not have a direct equivalent in QuestionPro. You will need to set up QuestionPro custom variables to replicate the embedded data functionality after the survey structure has been imported.
Using Pirai AI, the structural conversion from QSF to QuestionPro format takes minutes. Adding logic and custom variables in QuestionPro after import depends on the complexity of the original survey, typically one to three hours for a 50 to 100 question study with moderate logic.
Basic skip logic migrates with review required. Complex nested branching and embedded data conditions need to be reconstructed in QuestionPro's logic editor after the structural import.
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