You have a survey in Word, PDF, Excel, or another format. QuestionPro can import from a Word document, but only if it is formatted to its exact template specification. Any standard Word document will fail. This guide shows you how to convert any document into a QuestionPro-ready file in under 10 minutes.
What QuestionPro Accepts for Import
QuestionPro's import feature is called Add from MS Word. It accepts a .docx Word file, but only when that file follows QuestionPro's specific formatting template. There are two important constraints to know before you start:
Constraint 1: Formatting must match QuestionPro's specification. A standard Word document with survey questions will not import correctly. The .docx file must be structured to QuestionPro's exact template requirements.
Constraint 2: Add from MS Word is only available on blank surveys. You cannot use this feature to add questions to a survey that already has content. Always start from a new, empty survey.
Pirai AI solves both constraints. It converts any source document into a correctly formatted .docx that imports cleanly, every time.
File Types Pirai AI Converts to QuestionPro
Pirai AI accepts any of the following input formats and converts them to a QuestionPro-ready .docx file:
| Your File | Extension | Common Source |
|---|---|---|
| Word document | .docx | Microsoft Word, Google Docs (downloaded) |
| Native PDFs, scanned documents, Word exports | ||
| Excel spreadsheet | .xlsx | Survey specs in tabular form, structured templates |
| CSV file | .csv | Survey data exports, structured question lists |
| Plain text | .txt | Simple questionnaire text, pasted content |
| XML file | .xml | LimeSurvey, SurveyMonkey, platform exports |
| Qualtrics survey | .qsf | Migrating from Qualtrics to QuestionPro |
You can also paste plain survey text directly into the platform without uploading a file at all.
Ready to convert? Upload your document and get a QuestionPro-ready file in minutes.
Convert NowHow to Convert and Import: Step by Step
-
1Upload your document to Pirai AI Go to platform.piraiai.com and upload your file. Accepted formats: .docx .pdf .xlsx .csv .txt .xml .qsf. Or paste your survey text directly.
-
2Select QuestionPro as your target platform Choose QuestionPro from the platform list. Pirai AI generates a .docx file formatted specifically to QuestionPro's import template specification.
-
3Download your converted .docx file Download the Pirai AI generated .docx file. This is not a standard Word document — it is structured to match QuestionPro's exact import requirements.
-
4Create a new blank survey in QuestionPro Log in to QuestionPro, go to the Surveys page, click New Survey, enter a survey name, and click Create Survey. The Add from MS Word option is only available on blank surveys.
-
5Use Add from MS Word to import In the blank survey editor, expand the Add Question menu and select Add from MS Word. Upload your Pirai AI .docx file and click Import. QuestionPro parses the document and creates all questions automatically.
-
6Review and publish Review all imported questions, adjust question types if needed, configure any logic or branching, and publish your survey when ready.
What Pirai AI Outputs for QuestionPro
| Output File | Import Method | Supports Matrix Questions | Works on Blank Surveys Only |
|---|---|---|---|
| QuestionPro Word file | .docx via Add from MS Word | Yes | Yes |
Why the .docx must be specially formatted
QuestionPro's Add from MS Word feature does not parse free-form Word documents. It reads a specific structure where question text, question types, and answer options follow defined formatting rules. Pirai AI handles this translation automatically so you never have to learn QuestionPro's template specification.
Why Not Just Copy-Paste into QuestionPro?
| Survey Size | Manual Copy-Paste | Pirai AI Conversion |
|---|---|---|
| 10 questions | 30-45 minutes | Under 10 minutes |
| 50 questions | 3-4 hours | Under 10 minutes |
| 100 questions + matrix grids | 6-8 hours | Under 10 minutes |
Pirai AI also handles multilingual surveys (50+ languages with UTF-8 encoding), supports all major QuestionPro question types, and produces files that import without errors on the first attempt.
Supported File Types and Conversion Details
A reference index of every file type Pirai AI converts for QuestionPro import, and how each is handled.
- .docx (Word)
- Microsoft Word documents containing survey questions and answer options. Converted to a QuestionPro-formatted .docx matching the Add from MS Word import specification. No specific template format required on your end.
- .doc (Legacy Word)
- Older Microsoft Word format. Pirai AI extracts all survey content and converts it to a QuestionPro-compatible .docx file for import using Add from MS Word.
- .pdf (PDF)
- Native and scanned PDF survey files. Pirai AI extracts questions, options, and matrix grids from the PDF and generates a QuestionPro-formatted .docx. Supports multi-page surveys.
- .xlsx (Excel)
- Excel spreadsheets containing survey question data in tabular format. Pirai AI reads columns for question text, response options, and question type, then generates a QuestionPro-ready .docx.
- .csv (CSV)
- Comma-separated value files with structured survey data. Pirai AI parses the CSV and generates a QuestionPro-formatted .docx file for import.
- .txt (Plain text)
- Plain text files containing survey questions in any layout. Pirai AI structures the content and generates a QuestionPro-formatted .docx.
- .xml (XML)
- XML survey exports from LimeSurvey, SurveyMonkey, or other platforms. Pirai AI parses the XML structure and converts to a QuestionPro-ready .docx file.
- .qsf (Qualtrics)
- Qualtrics Survey Format files. Upload to migrate from Qualtrics to QuestionPro. Pirai AI converts the QSF to a QuestionPro-formatted .docx for import using Add from MS Word.
- Plain text (pasted)
- Survey text pasted directly into the Pirai AI platform. No file upload required. The AI parses the questionnaire text and generates a QuestionPro .docx.
- Google Docs
- Download your Google Doc as .docx (File > Download > Microsoft Word), then upload to Pirai AI. Converts to a QuestionPro-formatted .docx in the same workflow.
- Scanned documents
- Scanned paper surveys saved as PDF. Pirai AI processes the scan and generates a QuestionPro-ready .docx.
This guide covers how to: import a Word document into QuestionPro, convert a PDF survey to QuestionPro, upload an Excel questionnaire to QuestionPro, transfer a CSV to QuestionPro, bring a Google Doc into QuestionPro, import a .docx file into QuestionPro, convert a plain text survey to QuestionPro, migrate a Qualtrics QSF to QuestionPro, import XML into QuestionPro, add questions from Word to QuestionPro, upload a survey file to QuestionPro, build a QuestionPro survey from a Word document, automate QuestionPro survey creation from a document, digitize a paper questionnaire into QuestionPro, import a questionnaire into QuestionPro without typing, convert a survey spec document to QuestionPro format, create a QuestionPro survey from PDF, import matrix questions into QuestionPro, import Likert scale questions into QuestionPro from Word, transfer survey questions from Word to QuestionPro, migrate SurveyMonkey to QuestionPro, migrate REDCap to QuestionPro, migrate LimeSurvey to QuestionPro, and convert any document format to QuestionPro.
Get Started
Upload your document at platform.piraiai.com. Select QuestionPro, download your formatted .docx, and import it into a blank QuestionPro survey using Add from MS Word.
For the full step-by-step import reference across all platforms, see the Pirai AI Platform Import Guide. For a comparison with the Qualtrics workflow, see How to Convert and Import into Qualtrics.