The most common reason teams move from SurveyMonkey to Google Forms is cost. SurveyMonkey's paid plans add up quickly for teams with high response volumes or multiple users, while Google Forms is free for most use cases and integrates directly with Google Workspace. The trade-off is a simpler feature set and no branching logic beyond basic section routing.
What You Gain and What You Lose
| SurveyMonkey | Google Forms | |
|---|---|---|
| Cost | Paid plans from $25/month | Free with Google Workspace |
| Question types | 15+ types including matrix, slider, ranking | 11 types, no matrix or slider |
| Skip logic | Question-level and page-level | Section-based only |
| Branding | Custom themes and logos | Limited customisation |
| Integrations | Extensive via SurveyMonkey Integrations | Google Workspace native |
| Response analysis | Built-in analytics dashboard | Basic charts, full data in Google Sheets |
Google Forms works well for internal surveys, event registrations, course evaluations, and simple feedback collection. It is less suited for research surveys requiring matrix questions, custom branding, or complex branching logic.
The Migration Process
Export your SurveyMonkey survey
In SurveyMonkey, open the survey you want to migrate. Copy the question text and answer options, or export the survey to a document format if your plan supports it.
Convert with Pirai AI
Upload your survey document to platform.piraiai.com and select Google Forms as the target. Pirai AI offers two methods. One-click: click Export to Google Forms - Pirai AI creates the form directly in your Google Drive. Apps Script: download the .txt script and run it in Google Forms - no Drive permissions granted to Pirai AI.
Run the script in Google Apps Script
Open Google Apps Script, paste the generated script, and run it. The script creates your Google Form with all questions and answer options populated automatically.
Rebuild logic as sections
Google Forms uses section-based routing rather than question-level skip logic. Restructure any branching logic from your SurveyMonkey survey as section routing within Google Forms.
For migrations to platforms that support a richer feature set, see the Survey Platform Migration Guide for all supported migration routes.
Frequently Asked Questions
No. There is no direct export path from SurveyMonkey to Google Forms. The migration requires converting the survey to a Google Apps Script that builds the form automatically, which Pirai AI generates from your SurveyMonkey survey document.
Google Forms does not support native matrix questions in the same way as SurveyMonkey. During conversion, matrix questions are expanded into individual questions, each with the same scale applied. The survey becomes longer in question count but renders correctly on all devices.
Google Forms supports section-based routing, which is more limited than SurveyMonkey's question-level skip logic. Complex branching that routes to specific questions needs to be restructured as section routing in Google Forms after the survey is imported.
Google Forms is free with any Google account and included in Google Workspace. There are no response limits or paid tiers for basic survey use, which is one of the primary reasons teams migrate from SurveyMonkey.
Convert Your SurveyMonkey Surveys to Google Forms
From document to platform-ready survey in minutes. No manual programming required.
Start Converting Free