Researchers and teams outgrow Google Forms when they need advanced logic, validated question types, XM analytics, or IRB-compliant data collection. Qualtrics is the natural next step. There is no direct export from Google Forms to Qualtrics, but Pirai AI converts your Google Form content into a Qualtrics QSF file in minutes.
Why Teams Migrate from Google Forms to Qualtrics
| Reason | Detail |
|---|---|
| Advanced branching and logic | Qualtrics display logic, skip logic, and survey flow are far more powerful than Google Forms |
| Research compliance | Qualtrics supports IRB requirements, data governance, and institutional security standards |
| Complex question types | Matrix grids, Likert scales, rank order, and constant sum not available in Google Forms |
| Analytics and reporting | Qualtrics XM dashboards, text analytics, and cross-tab reporting |
| Institutional access | University or enterprise Qualtrics licence requires migration from Google Forms |
Step 1: Export Your Google Form Content
| Method | How | Best For |
|---|---|---|
| Copy to Google Doc, download as .docx | Copy questions to Google Docs > File > Download > Microsoft Word | Most form types |
| Print to PDF | File > Print > Save as PDF | Simple single-page forms |
| Response sheet as Excel | Responses tab > Link to Sheets > Download as .xlsx | Forms with existing response data |
Step 2: Convert and Import into Qualtrics
- 1Upload your exported file to Pirai AIGo to platform.piraiai.com and upload your .docx, .pdf, or .xlsx export. Select Qualtrics.
- 2Download the QSF fileDownload the generated .qsf file. Pirai AI maps Google Forms question types to the correct Qualtrics equivalents.
- 3Import into QualtricsIn Qualtrics, go to Create New Project > Survey > From a File. Upload the .qsf. All questions and answer options are imported automatically.
- 4Add Qualtrics-specific featuresAdd display logic, embedded data, randomisation, and advanced Qualtrics features. These cannot be imported from Google Forms.
Question Type Mapping
| Google Forms Type | Qualtrics Type |
|---|---|
| Multiple choice (single) | MC:SingleAnswer |
| Checkboxes (multi-select) | MC:MultipleAnswer |
| Short answer | TE:SingleLine |
| Paragraph | TE:Essay |
| Dropdown | MC:SingleAnswer (dropdown) |
| Linear scale | Matrix (Likert) |
| Multiple choice grid | Matrix |
| Section header | DB (Descriptive Block) |
Migrate your Google Forms surveys to Qualtrics without manual rebuilding.
Start MigrationPirai AI converts Google Forms exports to Qualtrics QSF format for direct import. Export your Google Form content as a Word document or PDF, upload to Pirai AI, select Qualtrics, and import the generated QSF via Qualtrics > Create New Project > From a File.
Get Started
Export your Google Form content, upload at platform.piraiai.com, select Qualtrics, and import the QSF via Qualtrics > Create New Project > From a File.
For the reverse migration, see Migrate Qualtrics to Google Forms. For the full migration landscape, see the Survey Platform Migration Guide.