Teams migrate from Qualtrics to Google Forms most commonly for cost reasons: when an institutional licence expires, when a project moves to a smaller team, or when surveys need to be shared with a broad audience who can access Google Forms for free. Pirai AI converts a Qualtrics QSF export into a Google Apps Script that builds the form automatically. No rebuilding required.
Why Teams Migrate from Qualtrics to Google Forms
| Reason | Detail |
|---|---|
| Cost | Google Forms is free with any Google account, no licence required |
| Licence expiry | Institutional Qualtrics access not renewed |
| Audience accessibility | Google Forms links work for anyone without an account or institutional login |
| Google Workspace integration | Responses go directly to Google Sheets |
| Education and classroom use | Google Classroom integration for teachers and students |
Step-by-Step: Qualtrics to Google Forms
- 1Export your Qualtrics survey as QSFIn Qualtrics, go to Survey > Tools > Import/Export Survey > Export Survey. Download the .qsf file.
- 2Upload to Pirai AI and select Google FormsGo to platform.piraiai.com, upload the .qsf, and select Google Forms. Download the .txt Apps Script file.
- 3Copy the Apps ScriptOpen the .txt file, select all, and copy.
- 4Run the script in Google FormsOpen a blank Google Form. Click three-dot menu > Apps Script. Delete default code. Paste and click Run. All questions are created automatically.
Question Type Mapping
| Qualtrics Type | Google Forms Result |
|---|---|
| MC:SingleAnswer | Multiple Choice |
| MC:MultipleAnswer | Checkboxes |
| TE:SingleLine | Short Answer |
| TE:Essay | Paragraph |
| Matrix (radio) | Multiple Choice Grid |
| Matrix (checkbox) | Checkbox Grid |
| MC:Dropdown | Dropdown |
| DB (Descriptive Block) | Form title and description |
What does not migrate: Qualtrics display logic, embedded data, randomisation, and scoring do not transfer. Google Forms has significantly simpler logic capabilities. Rebuild any complex branching in Google Forms after import.
Migrate your Qualtrics surveys to Google Forms without manual rebuilding.
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Get Started
Export your Qualtrics QSF, upload at platform.piraiai.com, select Google Forms, and run the generated Apps Script in your Google Form.
For the reverse migration, see Migrate Google Forms to Qualtrics. For the full migration landscape, see the Survey Platform Migration Guide.