Teams migrate from Qualtrics to Google Forms most commonly for cost reasons: when an institutional licence expires, when a project moves to a smaller team, or when surveys need to be shared with a broad audience who can access Google Forms for free. Pirai AI converts a Qualtrics QSF export into a Google Apps Script that builds the form automatically. No rebuilding required.
Why Teams Migrate from Qualtrics to Google Forms
| Reason | Detail |
|---|---|
| Cost | Google Forms is free with any Google account, no licence required |
| Licence expiry | Institutional Qualtrics access not renewed |
| Audience accessibility | Google Forms links work for anyone without an account or institutional login |
| Google Workspace integration | Responses go directly to Google Sheets |
| Education and classroom use | Google Classroom integration for teachers and students |
Step-by-Step: Qualtrics to Google Forms
Option A: One-click Export - Form Created Directly in Google Drive NEW
- 1Upload and select Google FormsGo to platform.piraiai.com, upload the .qsf file, and select Google Forms.
- 2Click Export to Google FormsClick Export to Google Forms. Sign in with Google when prompted.
- 3Grant permission - your form is readyGoogle shows a permission screen. Click Continue. Pirai AI creates a native Google Form directly in your Google Drive. A "Google Form Created" modal appears - click Open Google Form. All questions are in place.
Option B: Apps Script - No Drive Permissions Granted to Pirai AI
- 1Export your Qualtrics survey as QSF and uploadIn Qualtrics, go to Survey > Tools > Import/Export Survey > Export Survey. Upload the .qsf to platform.piraiai.com, select Google Forms, and download the .txt Apps Script file.
- 2Copy the Apps ScriptOpen the .txt file, select all, and copy.
- 3Run the script in Google FormsOpen a blank Google Form. Click three-dot menu > Apps Script. Delete default code. Paste and click Run. All questions are created automatically.
Question Type Mapping
| Qualtrics Type | Google Forms Result |
|---|---|
| MC:SingleAnswer | Multiple Choice |
| MC:MultipleAnswer | Checkboxes |
| TE:SingleLine | Short Answer |
| TE:Essay | Paragraph |
| Matrix (radio) | Multiple Choice Grid |
| Matrix (checkbox) | Checkbox Grid |
| MC:Dropdown | Dropdown |
| DB (Descriptive Block) | Form title and description |
What does not migrate: Qualtrics display logic, embedded data, randomisation, and scoring do not transfer. Google Forms has significantly simpler logic capabilities. Rebuild any complex branching in Google Forms after import.
NEW: Pirai AI now creates Google Forms directly in your Google Drive
After uploading, click Export to Google Forms. Pirai AI creates a native Google Form directly in your Google Drive via one-click OAuth. No Script Editor. No pasting. No running code. How the one-click export works.
Migrate your Qualtrics surveys to Google Forms without manual rebuilding.
Start MigrationPirai AI converts Qualtrics QSF files directly to Google Forms via a generated Apps Script. Export your survey from Qualtrics as a .qsf file, upload to Pirai AI, select Google Forms, and run the generated script in Google Forms. All 8 question types are supported.
Get Started
Export your Qualtrics QSF, upload at platform.piraiai.com, select Google Forms, and run the generated Apps Script in your Google Form.
For the reverse migration, see Migrate Google Forms to Qualtrics. For the full migration landscape, see the Survey Platform Migration Guide.