There is no direct migration path from SurveyMonkey to Qualtrics. SurveyMonkey does not export to QSF format, and Qualtrics cannot read SurveyMonkey exports natively. The standard advice is to rebuild surveys in Qualtrics manually, which means hours of re-entry for every survey you need to move. Pirai AI bridges the gap.
Why Teams Migrate from SurveyMonkey to Qualtrics
| Reason | Detail |
|---|---|
| Advanced logic and branching | Qualtrics display logic, skip logic, and survey flow are more powerful than SurveyMonkey |
| Academic and enterprise requirements | Many institutions require Qualtrics for IRB compliance and enterprise reporting |
| XM platform integration | Qualtrics integrates with XM Directory, dashboards, and analytics pipelines |
| Research-grade features | Randomisation, embedded data, piping, and advanced question types |
The Migration Problem
SurveyMonkey exports surveys as PDF, Word, or CSV. Qualtrics only accepts QSF for survey import. Without a conversion step, migration means manually recreating every question in Qualtrics from scratch.
How Pirai AI bridges the gap
Export your SurveyMonkey survey as Word or PDF. Upload to platform.piraiai.com, select Qualtrics, and download the QSF file. Import the QSF into Qualtrics via Tools > Import Survey. All question content migrates in one step.
Step-by-Step: SurveyMonkey to Qualtrics
- 1Export your SurveyMonkey surveyIn SurveyMonkey, open your survey and export as Word (.docx) or PDF. This preserves question text and answer options cleanly.
- 2Upload to Pirai AI and select QualtricsGo to platform.piraiai.com, upload your file, and select Qualtrics. Download the generated .qsf file.
- 3Import the QSF into QualtricsIn Qualtrics, go to Create New Project > Survey > From a File. Upload the .qsf. All questions and answer options are imported automatically.
- 4Review and add logicAdd branching logic, display conditions, embedded data, and Qualtrics-specific features. These cannot be migrated automatically from SurveyMonkey.
Question Type Mapping
| SurveyMonkey Type | Qualtrics Result |
|---|---|
| Multiple Choice (single) | MC:SingleAnswer |
| Multiple Choice (multi) | MC:MultipleAnswer |
| Open Text / Comment Box | TE:Essay |
| Single Textbox | TE:SingleLine |
| Matrix / Rating Scale | Matrix |
| Ranking | RankOrder |
What does not migrate: SurveyMonkey skip logic, page logic, and randomisation must be re-applied manually in Qualtrics after import. Collector settings, branding, and response data do not transfer.
Migrate your SurveyMonkey surveys to Qualtrics without manual rebuilding.
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Get Started
Export your SurveyMonkey survey, upload at platform.piraiai.com, select Qualtrics, and import the QSF via Qualtrics > Create New Project > From a File.
For the full migration landscape, see the Survey Platform Migration Guide. To migrate from Qualtrics to SurveyMonkey instead, see Convert Qualtrics to SurveyMonkey.